Social Performance Advertising
The person you want to hire is not refreshing a search page today. They are in a feed, between a friend, a reel and a meme. If your vacancy is not there, it does not exist for them.
Stepstone covers both sides of that shift. The job board keeps reaching the people who search, social and Google Search reach everyone who never will.
of the workforce is not actively job searching, so job boards never see them
social media users in Germany, 77.1% of the population
average time a person spends on social media, every single day
The active market. People searching right now, comparing vacancies on their own initiative.
The passive market. Your role appears in the Facebook and Instagram feeds of people who were never looking for it.
The intent moment. The second curiosity becomes a search, you are the first result.
Four steps. Only the first and the last one involve you.
You post your jobs via an XML feed.
Stepstone converts your jobs into social ads.
Stepstone distributes them across social channels.
You pay only for the clicks generated.
The intro packages run on Facebook and Instagram, the two platforms with the deepest reach into the passive market in Germany. Your vacancy is rebuilt for each surface in the format that platform rewards.
The broadest reach in the passive market. Feed and Marketplace placements, strong for volume and blue collar roles.
Stories and reels, where the under 35 audience spends its attention every single day.
Every job in your feed is rebuilt as a native social ad. Your name, your role, your city, in the format the platform rewards. No templates that look like a job board screenshot.
Illustrative creatives. Your real ads are built from your own vacancies, logo and brand colours.
Warehousing, transport and logistics, care, technical trades, retail, hospitality, manufacturing and customer service. The roles where the active market simply runs out.
WarehousingTransport and logisticsHealthcare and care
Technical trades
Retail
Hospitality
Manufacturing
Customer service
Logos and results to be confirmed with your Stepstone contact before this deck goes to a client.
FacebookInstagramIntro offer, two channels to start with.Prices excluding VAT, confirmed by your Stepstone contact.
Pick a role you are actively hiring for with room to grow. We run it on social alongside your job board campaign and show you exactly what it added.
